Trends in Cannabis Branding and Packaging
Branding and packaging cannabis is changing in both design and performance , including the introduction of innovative child-resistant containers. New branding and packaging focuses on cannabis users as evolved, educated professionals. Let’s take a glance at five major ways producers and makers are reinventing how they brand and package products.
- Packages Built for Design and Compliance
Packaging for cannabis products is becoming more creative but compliance with packaging laws must be at the forefront of design. Check state regulations and other requirements before designing packaging, but before beginning production on packaging designs. Cannabis product manufacturers are liable for ensuring packaging is up to regulation standards, a last-minute check helps prevent you from missing updated regulations. Creative design may boost brand visibility but transparency about your product and following legal requirements helps build brand-trust.
General Labeling Requirements for Cannabis Products
Labeling requirements and regulations vary by state, but there are general labeling requirements for cannabis products. Specific testing and labeling requirements are more pronounced with products containing large percentages of THC and people that are marijuana-based. Below are general labeling and regulation requirements that apply cannabis-based products.
Labeling requirements and regulations vary by state, but there are general labeling requirements for cannabis products. Specific testing and labeling requirements are more pronounced with products containing large percentages of THC and people that are marijuana-based. Below are general labeling and regulation requirements that apply cannabis-based products.
Production and Sale of Cannabis Edibles
No production or retail sale of edible medicinal or recreational cannabis products shaped like people, animals, or fruits. People shaped edibles include cartoon, comic, celebrity, and other characters, cartoon or otherwise. Logos on cannabis packaging aren’t a part of the need and may take any shape. Geometrical or marijuana leaf-shaped edibles also are acceptable.
No production or retail sale of edible medicinal or recreational cannabis products shaped like people, animals, or fruits. People shaped edibles include cartoon, comic, celebrity, and other characters, cartoon or otherwise. Logos on cannabis packaging aren’t a part of the need and may take any shape. Geometrical or marijuana leaf-shaped edibles also are acceptable.
Testing and Labeling Marijuana Concentrates
Potency testing and labeling requirements apply for any marijuana flower or trim, both medicinal and recreational. Testing procedures for the potency of marijuana-infused and concentrate products aren’t set in stone, but any product that creates a potency claim must adhere to testing and labeling regulations.
Potency testing and labeling requirements apply for any marijuana flower or trim, both medicinal and recreational. Testing procedures for the potency of marijuana-infused and concentrate products aren’t set in stone, but any product that creates a potency claim must adhere to testing and labeling regulations.
Potency Labeling Requirements
There are two ways to notice the potency of marijuana and concentrates on labels:
There are two ways to notice the potency of marijuana and concentrates on labels:
No smaller than 10 point font, bold, framed and during a font a minimum of two sizes bigger than other label text
No smaller than 10 point font, bold, framed and highlighted with a bright, noticeable color
Percentage levels for cannabinoids on labels are shown by range and appear from lowest to highest concentration (or percentage). All marijuana-infused products must even have potency statements. to ascertain packaging and labeling regulations by state click here.
No smaller than 10 point font, bold, framed and highlighted with a bright, noticeable color
Percentage levels for cannabinoids on labels are shown by range and appear from lowest to highest concentration (or percentage). All marijuana-infused products must even have potency statements. to ascertain packaging and labeling regulations by state click here.
Child-Resistant Packaging
Cannabis products are now legal in some form in a minimum of 28 states, with most of the opposite states considering legalization for recreational or medical use. the rise in availability has led to a rise in child-resistant (C-R) packaging regulations. CBD, THC, and marijuana packaging containers like Reversible Cap Vials jars and bottles with C-R caps, help protect children from accidentally ingesting harmful levels of cannabis products. Using packaging like glass Boston Round bottles with C-R dropper caps for CBD and THC oils offers convenient dosing and meets packaging regulations.
Cannabis products are now legal in some form in a minimum of 28 states, with most of the opposite states considering legalization for recreational or medical use. the rise in availability has led to a rise in child-resistant (C-R) packaging regulations. CBD, THC, and marijuana packaging containers like Reversible Cap Vials jars and bottles with C-R caps, help protect children from accidentally ingesting harmful levels of cannabis products. Using packaging like glass Boston Round bottles with C-R dropper caps for CBD and THC oils offers convenient dosing and meets packaging regulations.
Trend-Setting C-R Packaging
Special attention to new C-R regulations on cannabis packaging has created interesting branding opportunities. The trend of making modern, professional designs for cannabis products has paved the way for the reinvention of C-R packaging. Companies like FunkSac® are offering modernized C-R packaging that meets regulations, functionality, and appearance sleek. FunkSac® and Leafs By Snoop™ paired to make a locking pouch made from hemp materials that carries the Leafs By Snoop logo on the front. Leafs by Snoop™ may be a company spearheaded by rap icon Snoop Dogg, that’s aimed toward providing high-end marijuana-related products.
Special attention to new C-R regulations on cannabis packaging has created interesting branding opportunities. The trend of making modern, professional designs for cannabis products has paved the way for the reinvention of C-R packaging. Companies like FunkSac® are offering modernized C-R packaging that meets regulations, functionality, and appearance sleek. FunkSac® and Leafs By Snoop™ paired to make a locking pouch made from hemp materials that carries the Leafs By Snoop logo on the front. Leafs by Snoop™ may be a company spearheaded by rap icon Snoop Dogg, that’s aimed toward providing high-end marijuana-related products.
- Eco-Friendly Emphasis
Cannabis is promoted as an all-natural solution, so it is sensible producers and makers want eco-friendly packaging that’s sustainable. Hemp-based sacs and paper packaging products are popular choices for recreational cannabis packaging. Green, amber, or blue glass bottles help reduce environmental impact while keeping products potent longer with natural UV filtering abilities. There are four key eco-friendly trends in cannabis packaging that are getting to be more prominent moving forward.
Less packaging waste: Cutting unnecessary shipping and packaging materials
Sustainable materials: Hemp, cotton, glass, recycled materials
Earth-Friendly: Renewable, recyclable, compostable, biodegradable
Non-Toxic Design Methods: Plant-based dyes and inks, embossing, etching, biodegradable adhesive
Marketing cannabis products and packaging as eco-friendly helps decrease the stigma of irresponsibility among cannabis users and helps promote a picture of environmental consciousness.
Sustainable materials: Hemp, cotton, glass, recycled materials
Earth-Friendly: Renewable, recyclable, compostable, biodegradable
Non-Toxic Design Methods: Plant-based dyes and inks, embossing, etching, biodegradable adhesive
Marketing cannabis products and packaging as eco-friendly helps decrease the stigma of irresponsibility among cannabis users and helps promote a picture of environmental consciousness.
- Sharp, Sophisticated Branding and style
The new branding and style of cannabis packaging targets the knowledgeable, professional consumer. Expect to ascertain clean edges, bright colors, and minimalist designs. There has already been a discount within the use of psychedelic imagery on cannabis packaging, with an increased push toward clean cut lines. Contemporary, stylish, high-quality graphics and logos will emerge and new design trends will include sophisticated options like:
Clean shapes and sleek package designs
Embossing, stamped gold and silver foil, and frosted glass
High-quality, intelligent brand marketing aimed toward professionals
Focus on medicinal-friendly logs
Design by target market
Designing containers for recreational cannabis is one thing, but users should be ready to distinguish between recreational and medicinal cannabis product. Appealing to medical and pharmaceutical markets goes to be even as important as getting the eye of recreational cannabis users. Professional design will allow cannabis manufacturers and producers to achieve both markets.
Embossing, stamped gold and silver foil, and frosted glass
High-quality, intelligent brand marketing aimed toward professionals
Focus on medicinal-friendly logs
Design by target market
Designing containers for recreational cannabis is one thing, but users should be ready to distinguish between recreational and medicinal cannabis product. Appealing to medical and pharmaceutical markets goes to be even as important as getting the eye of recreational cannabis users. Professional design will allow cannabis manufacturers and producers to achieve both markets.
- Sourcing and Grow Methods Matter
How you grow cannabis may take center stage, consumers want to understand your process. Include information like state, organic or non-organic growth, and any innovative irrigation or other methods used. Testing for the accuracy of THC, CBD, and terpene percentages on all cannabis-related products will become more important also . Consumers are leaning more toward all-natural or organic products, but they also expect a high level of transparency. Consumers want the common name of the cannabis strain and to be ready to tell by packaging whether it’s a recreational or medicinal product.
Medical Text and Imagery Changes
Using appropriate medical symbols in package design goes to be a serious focus for cannabis packaging and marketing. Medical symbols help promote cannabis-based products as legitimate medical treatments or supplements. Naming recreational and medical products will shy away from drawn-out scientific names and claims, and specialise in benefits and feelings.
Using appropriate medical symbols in package design goes to be a serious focus for cannabis packaging and marketing. Medical symbols help promote cannabis-based products as legitimate medical treatments or supplements. Naming recreational and medical products will shy away from drawn-out scientific names and claims, and specialise in benefits and feelings.
- Poking Fun at Stereotypes for Recreational Cannabis
The stereotypes related to cannabis are widespread, everything from “trippy-hippies” to irresponsible “stoners.” So, manufacturers and producers of recreational cannabis are having a touch of fun with it. Expect to ascertain clever puns and wordplay that pokes fun at common misconceptions around cannabis use. Packaging design can also hint at popular countercultures, or use words like baked, stoned, or munchies in titles or description labels. Using this sort of wording on recreational edibles creates a relaxed “vibe” around using cannabis-based products. These statements could also be followed by evidence that supports medicinal or health benefits. It’s a replacement way for the cannabis industry to mention , “We know what you think that , now allow us to change your mind.”
With medicinal cannabis products gaining ground as legitimate supplements and coverings for ailments, regulations are changing rapidly. Recreational marijuana use is additionally increasing, with more states legalizing cannabis for recreational purposes. It seems packaging cannabis products to satisfy ever-evolving regulations while still having design appeal may be a challenge that the cannabis industry is welcoming with open arms.
About Us
Line Packaging Supplies is a leading supplier of glass, plastic and metal packaging and container products like vials, pop tops, jars, bottles, tubes, bags, wraps and labels. It has been a regular supplier to some of the leading pharmacy stores, manufacturers, laboratories, veterinaries and shops.
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